Wednesday Mar 9, 2011
Portage Area Chamber of Commerce: 608-742-6242
When: Wednesday, March 9, 2011
WHAT YOU WILL LEARN:
This month it is all about Marketing. Most ads suck. Make sure yours don't.
• The difference in results between most effective and least effective ads
• "Yes, and": a method for rapidly generating better creative ideas in a group
• Touchpoints: cheap ways to create your own media.
Guest Speaker: Barry Callen.
Clients from Coca-Cola to new business start ups have invested just under half a billion dollars in ads Barry Callen has created or creative directed.
He is the author of two marketing books published by McGraw-Hill: Perfect Phrases for Sales and Marketing Copy, and Marketing, Advertising, and P.R.
He teaches improv comedy to corporations, teaches marketing at U.W., and has been struck by lightning.
This highly-rated speaker cuts through the advertising b.s. with real-world lessons delivered with humor...lessons you can apply with limited funds.
We encourage Chamber members to attend this informational luncheon. Bring extra cash for the 50/50 Raffle!Date and Time
11:30 AM - 1:00 PM CST
Location
2900 New Pinery Road
Portage, WIFees/Admission
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