How To Engage Your Customers Through Social Media

Social Media is the number one web activity and is becoming a key marketing avenue to reach your customers.  This  overview course will introduce you to cost-effective social media tools to help you market your business. 

Learn how social networks such as Facebook and Linked In allow you to build customer relationships; understand how blogs can help you become an industry thought leader; and discover how microblogs such as Twitter can help you reach customers on the move. 

Social media is now mainstream media, and your business can take advantage of these new advertising channels to build short and long-term store traffic, garner instant customer feedback, and improve customer service.

Kristin Uttech, Lead Marketing Professor-Madison College will present this workshop.  Her background consists of close to 15 years as a Marketing Professional at Sonic Foundry and Penda Corporation.